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Anoop Pandey

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Review Open access Aug 2026

Factors Influencing Consumer Buying Intention Toward AI-Powered Shopping: An Extended UTAUT Approach

Artificial intelligence (AI) has changed e-commerce by making personalized recommendations, virtual assistants, and automated decisions possible, which has reshaped how people shop online. Despite these advances, we still do not fully understand what drives consumers to buy through AI-powered shopping. This study looks...

Samaresh Nandy, Aruna Dev Rroy, Anoop Pandey · 0 citations

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