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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Antin Rakhmawati

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2 papers indexed here

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Open access Aug 2026

The Utilization of Digital Marketing, Product Quality, and Green Business Practices in Improving the Performance of Craft SMEs in Pasuruan City

Improving the performance of craft small and medium-sized enterprises (SMEs) requires not only technology-enabled market expansion but also consistent product quality and environmentally responsible business practices. This study examined the associations between digital marketing utilization, product quality, green bu...

Distyaning Tri Wahyuni, Antin Rakhmawati · 0 citations
Open access Aug 2026

The Influence of Perceived Usefulness, Perceived Ease of Use, and Artificial Intelligence Integration on E-Commerce Adoption among Food MSMEs in Pasuruan City

The rapid development of digital technology has encouraged micro, small, and medium enterprises (MSMEs) to adopt e-commerce as a business development strategy. However, such adoption depends not only on technological availability but also on users’ perceptions of its benefits, usability, and emerging technological capa...

Sinta Nuriyaningsih, Antin Rakhmawati · 0 citations

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