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Antok Yuri Widyastoro

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Open access Aug 2026

Market Orientation, Social Media Optimization, and Marketing Performance: The Mediating Role of Digital Marketing

The rapid growth of digital technology has intensified competition in the garment industry, requiring firms to adopt effective marketing strategies to improve performance. This study aims to examine the effects of market orientation, social media optimization, and environmental change on digital marketing and marketing...

Antok Yuri Widyastoro, Sukesi Sukesi · 0 citations

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