Antonio García de la Parra Motta

BEYOND THE BALANCE SHEET: EVIDENCE FROM A FIXED-EFFECTS PANEL ANALYSIS OF THE BIG FOUR U.S. CARRIERS

This study examines the financial and operational determinants of brand value in the U.S. airline industry using a balanced panel of the four major carriers (Delta, American, United, and Southwest) over 2014–2024. Employing Fixed-Effects estimation with cluster-robust standard errors and two approaches to address multi...