Anushka Gupta

Manufactured Virality or Organic Dissent? Paid Influencer Networks and the Blurring Line Between Authentic Protest and Astroturfing

Social media has become one of the most powerful forces shaping public opinion and collective action in India today, capable of turning localised grievances into nationwide movements within days. This paper examines that phenomenon through the lens of a recent student-led protest, beginning with an overview of how soci...