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Aondongu David Pine

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Review Open access Aug 2026

Strategic Public Relations, Crisis Management, and Organizational Performance: An Empirical Study of the Nigerian Broadcasting Corporation (NBC)

This study empirically examines the effects of strategic public relations (PR) practices on organizational performance at the Nigerian Broadcasting Corporation (NBC). Anchored in the Relationship Management Theory, the research addresses the role of PR in achieving goals, competitiveness, and effective crisis managemen...

Aondongu David Pine · 0 citations

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