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Author

Aqilah Yaacob

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Open access Aug 2026

Visual sources and information usefulness in the second-hand market: User-generated, firm-generated, and mixed photos across price conditions

This study examines how photo source configurations are associated with perceived information usefulness in second-hand e-commerce and whether these relationships vary across displayed-price conditions. Drawing on the Information Adoption Model (IAM) and Signaling Theory, the study conceptualizes product photos as both...

Xin Cao, Aqilah Yaacob, Kim Mee Chong · 0 citations

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