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Author

Arian Trieb

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Sep 2026

EXPRESS: The AI-Driven Scam Economy: Persuasion Knowledge, Consumer Vulnerability, and Empowerment

Online scams are increasing rapidly and have become a pervasive feature of digital marketplaces, causing substantial harm to consumers. We conceptualize online scams as AI-driven malicious persuasion attempts and illustrate how AI makes their creation and execution easier (i.e., simplicity ) while increasing thei...

Erik Hermann, Arian Trieb, S. Puntoni et al. · 0 citations

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