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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Ariane-Tabea Schüller

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Conference Open access Sep 2026

A Critical Evaluation of the Impact of Giveaways on Follower-Engagement of Commercial Posts on Instagram

Many businesses harness social media influencers on Instagram to promote their products. Influencer posts are often not perceived to be advertising. Because of their authenticity and credibility, posts on Instagram have a wide reach to an engaged audience. In order to measure the success of a social media campaign on I...

Ariane-Tabea Schüller · 0 citations

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