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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Arista Pratama

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Review Open access Aug 2026

Acceptance of Avatar as Virtual Identity in the Roblox Metaverse: A Modified UTAUMT Model

The rapid growth of metaverse platforms has transformed how Generation Z constructs and expresses digital identity, with avatars serving as a primary medium of self-representation in commercial environments such as Roblox. However, the behavioral mechanisms underlying avatar acceptance as a form of virtual identity rem...

Veda Ardelia, Arista Pratama, Asif Faroqi · 0 citations

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