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Sponsored AI Networking Cookbook: Practical recipes for AI-assisted network automation and development AI Networking Cookbook: Practical recipes for AI-assisted network automation and development

Author

Arjun J. Nair

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Sep 2026

Agentic AI-enabled influencers and psychological persuasion: agenticity shaping emotional engagement and well-being

The purpose of this study is to examine the psychological and societal effects of artificial intelligence-enabled influencers, focusing on how perceived authenticity, trust, emotional engagement, persuasion knowledge and well-being interact. The research seeks to understand the mechanisms through which artificial p...

Arjun J. Nair, S. Rao, S. Manohar · 0 citations
Aug 2026

Agentic AI as a catalyst for enhancing risk management and organizational resilience in service sector: challenges, opportunities and theoretical directions

The results of this study indicate that agentic AI is significantly associated with ERM and organizational resilience, while regional differences are moderately associated with the strength of these associations.

Arjun J. Nair, S. Manohar, Satish Rao A.B. et al. · 0 citations
Review Sep 2026

AI Influencers and Consumer Well‐Being: The Roles of Parasocial Interaction, Trust and Authenticity

The results confirm that trust exerts both direct and indirect effects on consumer well‐being through authenticity, parasocial bonds and persuasion knowledge model, and cultural orientation and digital literacy significantly moderate these effects, whereas persona realism shows an uncanny valley pattern.

Arjun J. Nair, S. Manohar · 0 citations

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