COMMON GROUND IN DIGITAL DISCOURSE: A STUDY OF SHARED LINGUISTIC FEATURES ACROSS BUSINESS, OPINION, AND BLOG COLUMNS IN PAKISTANI ENGLISH DIGITAL MEDIA
This paper examines the ways in which the digital media is transforming the linguistic frontiers amid business news, opinion column, and blog-like commentaries in Pakistani English press. The conventional genre theory views business journalism as informational and opinion articles as persuasive but the digital transfor...