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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

Author

Arshad Jamal

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Review Open access Aug 2026

From Ideation to Growth: The Impact of Generative AI on Entrepreneurial Processes in Qatar

The findings revealed that perceived usefulness is the strongest determinant of adoption, while ease of use plays a secondary role, extending Technology Acceptance Model (TAM) to incorporate ethical legitimacy and institutional readiness.

Maha Ibrahim AlNassr, Arshad Jamal, Syed Rizwan Shahid Pirzada · 0 citations

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