Review
Open access
Aug 2026
Digital marketing and its influence on consumer behavior: A social sciences perspective from Kazakhstan
Type of the article: Research ArticleAbstractDigital technologies have changed how consumers obtain product information, interact with brands, and make purchasing decisions. However, empirical evidence on these relationships remains limited for urban, digitally active consumers in Kazakhstan. This study examines the as...
Rajasekhara Mouly Potluri, Assel Kenesovna Jumasseitova, Y. Mukashev et al.
· Innovative Marketing · 0 citations