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Ashong C. Ashong

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FROM AWARENESS TO ACTION: HOW BROADCAST MEDIA ONE HEALTH MESSAGES SHAPE PUBLIC BEHAVIOUR IN SOUTH-SOUTH NIGERIA

This study examined how One Health messages disseminated through broadcast media shape awareness, perception, reaction and behaviour among broadcast journalists and members of the public in South-South Nigeria. The study was anchored on the Agenda Setting Theory, Diffusion of Innovation theory and the Health Belief Mod...

Nkoyo Ubong-Archibong Umoh, Ashong C. Ashong · 0 citations

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