Author

Ashwani Kumar

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Open access Jul 2026

THE ROLE OF DATA-DRIVEN DECISION MAKING IN ENHANCING RETURN ON INVESTMENT (ROI) AND SALES PERFORMANCE: AN EMPIRICAL STUDY.

The authors' findings indicate that companies with data-driven approaches are well equipped to benefit from the financial results, sales growth and sustainable competitive advantage.

Ashwani Kumar, Maani Dutt · International Journal of Dat... · 0 citations