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Ashwitha, A. S. Gowda

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Review Open access Aug 2026

From Creative Capital to Sustainable Growth: A Critical Narrative Review of the Global Orange Economy with Special Reference to India

The orange economy has moved from a regional policy metaphor to a widely used frame for cultural and creative activities whose value depends on talent, symbolic content, intellectual property, design, technological mediation and cultural heritage. Its policy appeal is clear, yet the evidence base is conceptually fragme...

R. Hanumanthappa, S. Raveesha, Ashwitha, A. S. Gowda et al. · 0 citations
Review Open access Aug 2026

India's Startup Ecosystem in Transition: A Critical Narrative Review of Policy, Innovation and Socio-Economic Transformation

India's startup ecosystem has shifted from a small set of technology clusters shaped by post-liberalisation software capabilities and transnational networks into a large, policy-recognised entrepreneurial system spanning finance, digital platforms, incubation, public procurement and emerging deep-technology sectors. Th...

A. Ashwitha, R. Hanumanthappa, S. Raveesha et al. · 0 citations

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