Author

Asif , Kapil Memon , Mohan

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Sep 2026

Artificial Intelligence as a Strategic Capability: Transforming Business Models and Enhancing Organizational Competitiveness

Artificial intelligence (AI) is increasingly recognised as a source of organisational transformation, yet adoption alone does not guarantee sustainable competitive value. This paper develops an integrated framework explaining how organisations convert AI-related resources into competitiveness through business model tra...

Asif , Kapil Memon , Mohan · Journal of Business Practice... · 0 citations