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Asmat Tahira

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Open access Sep 2026

A Critical Discourse Analysis of University Marketization of Higher Education: A Comparative Study of Promotional Discourses in Leading Pakistani Universities

Increased marketization of higher education has made universities increasingly into competitive entities in a market-oriented higher education environment. From this perspective, the official communication of the university also plays a significant role in the formation and dissemination of values inherent in the marke...

Asmat Tahira · 0 citations

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