Skip to content

Author

Athirah Mohd Tan

We have 2 of 12 papers

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Open access 2026

The Impact of Artificial Intelligence (AI) Tools on Improving Product Promotion among Small Businesses in Malaysia

The results show that artificial intelligence tools significantly enhance marketing effectiveness through better customer reach, engagement, brand visibility, and sales performance and enhance operational efficiency through automation of routine tasks and data-driven decision-making.

Farra Nadirra Zulkifli, Athirah Mohd Tan, Syazwani Yahaya et al. · 0 citations
Review Open access 2026

Determinants of Road Accident Frequency: The Role of Adas, Weather, Road Conditions, and Driver Factors

Road accidents have long been a persistent safety issue in Malaysia, causing many deaths and injuries and imposing substantial annual costs. Despite measures to improve road safety, the number of accidents has remained high due to the interplay of several factors. Most studies have examined these factors individually;...

Swee Lee Sun Lai, Aini Khalida Muslim, Muhamad Izaidi Ishak et al. · 0 citations

We use cookies to run the site and, with your consent, for analytics and to show ads. See our Cookie Policy.