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Author

Azadeh Azimi

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Review Sep 2026

Tourism as soft power: a configurational analysis of nation branding in constrained geopolitical contexts

This study investigates how tourism functions as a soft power mechanism amid geopolitical constraints, examining the configurational conditions under which tourism practices enhance nation branding effectiveness (NBET). Focusing on Iran as an illustrative transitional case, the study addresses the limited theorisat...

Azadeh Azimi, Erfan Moradi · 0 citations

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