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Azlina Samsudin

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Review Open access Sep 2026

TO BUY OR BOYCOTT: KEY DRIVERS OF CONSUMER ACTIVISM IN MALAYSIA’S FOOD AND BEVERAGE (F&B) SECTOR

Recently, consumer boycotts have attracted considerable attention within the Malaysian food and beverage (F&B) sector, particularly due to their responses to international moral and political issues. Although there appears to be substantial consumer awareness in relation to such phenomena, participation rates are quite...

Azlina Samsudin, Nur Aina Abd Halid, W. N. W. Wan Kamarudin et al. · 0 citations

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