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Open access Aug 2026

Green is the New Gold: How Green Innovation Builds Organizational Reputation in the context of Beverage Companies in the Kurdistan Region, A Quantitative Study.

This study aims to investigate how different dimensions of green innovation shape and influence how companies are perceived by stakeholders in the context of the selected three major beverage companies operating in the Kurdistan Region of Iraq and if environmentally friendly products and processes can impact the way st...

Karwan H. Sherwani, B. Ahmed · 0 citations

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