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Review Open access Sep 2026

Product Innovation and Marketing Performance of Brewery Firms in South East Nigeria

This study examined the relationship between product innovation and marketing performance of brewery firms in South East Nigeria. Descriptive survey research design was used and questionnaire served as the instrument of data collection. The data collected were presented in tables and analyzed using simple percentage, a...

B. Ani, M. Azugama, Uzoamaka Josephine Uhie · 0 citations
#software testing Review Open access Sep 2026

Customer Complaint Handling and Patronage of Hotels in Owerri, Imo State, Nigeria

This study examines the relationship between customer complaint handling and Patronage of Hotels in Owerri, Imo State. The research design adopted was descriptive survey research design, and questionnaire served as the instrument of data collection. Data collected were analyzed using mean statistic. Pearson product mom...

B. Ani, Uzoamaka Josephine Uhie, K. Ihemereze · 0 citations

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