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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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B. Geethpriya

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Review Open access Aug 2026

Impact of AI-Powered Personalization on Digital Marketing Effectiveness

The continuous growth of Ai has also revolutionized digital marketing by providing enormous personalized consumer experiences on a bigger scale. Interestingly, the study examines how some personalization techniques based on artificial intelligence affect consumer engagement in digital marketing through click-through ra...

B. Geethpriya, P. Sasikumar, R. Mithuna · 0 citations

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