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Author

B. Karimov

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3 papers indexed here

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Open access Aug 2026

End-to-end integration of ESG principles into the company's marketing strategies

The article examines the theoretical and methodological aspects of the end-to-end integration of ESG principles into the marketing strategies of modern companies in the context of the transformation of the concept of sustainable development and the strengthening of stakeholders' demands for environmental, social and ma...

L. Dashkov, A. Nabieva, B. Karimov · 0 citations
Open access Sep 2026

BUILDING COMPANY'S MARKETING COMMUNICATIONS IN A DIGITAL ENVIRONMENT: THEORETICAL, METHODOLOGICAL AND APPLIED ASPECTS

The article examines the theoretical, methodological, and practical aspects of building a company’s marketing communications in the digital environment. The relevance of the study is determined by the growing role of digital channels in promoting goods, works, and services, as well as by the need to move from the fragm...

A. Suglobov, B. Karimov · 0 citations
Review Open access Aug 2026

The impact of ESG marketing on consumer behavior in the digital environment

The purpose of the study is to analyze and systematize theoretical and empirical approaches to studying the impact of ESG marketing communications on consumer behavior in the digital environment, identifying contradictions and gaps in existing research. Research methodology: it is based on a systematic review of scien...

A. Nabieva, L. Dashkov, B. Karimov · 0 citations

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