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B. Karipov

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Review Open access Sep 2026

Generational differences in conspicuous consumption in Kazakhstan in the context of digitalization

Consumer behavior is a fundamental indicator of the state of contemporary transitional society. This study examines patterns of conspicuous consumption in the Republic of Kazakhstan under the influence of digitalization and shifting generational paradigms. The aim of the research is to identify the socio-cultural and s...

G. Burakanova, Y. Vyatkina, A. Kudiyarova et al. · 0 citations

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