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B. Usman

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Review Open access Jul 2026

Global kickoff: An empirical assessment of the international business opportunities created by Morocco's joint hosting of the 2030 FIFA World Cup

This study investigates the international business opportunities expected to emerge from Morocco's role as a joint host of the 2030 FIFA World Cup alongside Spain and Portugal. Mega sporting events have increasingly been recognized as platforms capable of reshaping the economic trajectory of host nations, particularly...

B. Usman, Ilyas EL Mengad · 0 citations

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