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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Bagas Pambudiantono

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Review Open access Sep 2026

The Credibility and Authenticity of AI-Based Advertising on Purchase Intention through Consumer Trust

This study aims to investigate how content credibility and perceived authenticity influence purchase intention, specifically examining the mediating role of consumer trust in the context of AI-generated digital advertising for the online travel platform Agoda. Utilizing a quantitative explanatory design, data were coll...

Bagas Pambudiantono, T. Pertiwi, Sugeng Purwanto · 0 citations

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