The effect of AI investment announcements on adopting companies abnormal returns: A critical analysis of the UK market
This inaugural UK market study uses event study methodology to assess stock market reactions to AI investment announcements by FTSE 100 companies from 2019-2023, revealing that AI investments have a marginally positive, but statistically insignificant impact.
Zeynep O. Kurter, Balaaj Bhatti
· The North American journal o... · 1 citation