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Banoth Julee

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Open access Aug 2026

A PROJECT REPORT ON THE ROLE OF BUSINESS ANALYTICS IN STRATEGIC DECISION MAKING IN HDFC BANK

Business analytics has become an important component of strategic management today in banking, where large volumes of customer, transaction, operational, and market data are generated. This study examines the role of business analytics in strategic decision making with reference to HDFC Bank. It focuses on decision qua...

Banoth Julee, D. Lavanya · 0 citations

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