Pengaruh Kualitas Pelayanan, Harga, Promosi dan Kepercayaan Merek terhadap Keputusan Pembelian Customer Hot Wheels pada Hobbiesshop Diecast
The rapid growth of the hobby and collectible industry in Indonesia, particularly diecast products such as Hot Wheels, has intensified market competition and shifted consumer behavior from mere consumption to lifestyle and investment orientation. This study aims to analyze the influence of service quality, price, promo...