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Author

Basuki Nugroho

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Review Open access Oct 2026

Pengaruh Kualitas Pelayanan, Harga, Promosi dan Kepercayaan Merek terhadap Keputusan Pembelian Customer Hot Wheels pada Hobbiesshop Diecast

The rapid growth of the hobby and collectible industry in Indonesia, particularly diecast products such as Hot Wheels, has intensified market competition and shifted consumer behavior from mere consumption to lifestyle and investment orientation. This study aims to analyze the influence of service quality, price, promo...

E. Putri, Basuki Nugroho · 0 citations

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