Author

Benediktus Rolando

2 papers indexed here

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Review Open access Oct 2026

From Online Engagement to Purchase Decisions: A Literature Review of Social Media Marketing, Digital Trust, Perceived Value, and Consumer Behavior

Purpose: This review examines how social media marketing, online engagement, digital trust and perceived value are represented in research on distinct purchase-related outcomes. Research Method: The Scopus-based systematic review covered English-language articles published during 2021–2025. The recorded screening and r...

Stephen Malvin, Herry Mulyono, Benediktus Rolando et al. · Advances in Business & I... · 0 citations

Review Open access Sep 2026

From Scroll to Sold: TikTok User-Generated Content and Its Influence on Consumer Behavior in the Digital Era

This study examines how TikTok UGC influences consumer trust and purchase intention among Generation Z, synthesizing evidence across authenticity, social proof, virality, algorithmic amplification, and sponsorship transparency. Method: A Systematic Literature Review (SLR) was conducted following PRISMA guidelines. The...

Herry Mulyono, Anglelika Chandra Dinata, Benediktus Rolando et al. · SENTRALISASI · 0 citations