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Sponsored Artificial Intelligence: A Modern Approach, Global Edition Artificial Intelligence: A Modern Approach, Global Edition

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Besse Wediawati

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Review Open access Sep 2026

Pengaruh Literasi Keuangan Digital, Gaya Hidup, dan Kemudahan Penggunaan Aplikasi Online terhadap Perilaku Konsumtif Generasi Z di Kota Jambi

This study aims to examine the influence of digital financial literacy, lifestyle, and ease of use of online applications on the consumer behavior of Generation Z in Jambi City. A quantitative approach with a survey strategy was used in this study. A total of 156 respondents were selected using a purposive sampling tec...

Lala Lala, Rike Setiawati, Besse Wediawati · 0 citations

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