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Bilew Birhanu

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Open access Sep 2026

Digital Promotional Tools and Tourism Development: Roles and Challenges in South Wollo Zone, Ethiopia

Despite global expansion in tourism digital marketing, adoption in emerging destinations remains uneven and underexplored. This study examines the roles and challenges of digital promotional tools in supporting tourism development in South Wollo Zone, Ethiopia.  A qualitative descriptive design was employed. Purposive...

Bilew Birhanu · 0 citations

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