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Bin-Xuan Yao

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Open access Sep 2026

A Study on the Mechanism of Online Platform "Seed-Planting" and Ecological Brand Public Opinion Communication from the Perspective of Online Communication and Social Network Analysis

This study investigates the communicative mechanism underlying the online phenomenon known as 'seed-planting'-a strategic, often covert, form of digital brand seeding that initiates and shapes public opinion within social network ecosystems. Drawing on principles of online communication dynamics and structural properti...

Bin-Xuan Yao · 0 citations

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