THE EVOLUTION OF ELECTORAL COMMUNICATION ON FACEBOOK IN KOSOVO (2014–2025): ACTIVITY, CONTENT FORMATS, AND AUDIENCE ENGAGEMENT
This paper presents a comparative quantitative-longitudinal analysis of the performance of major political actors in Kosovo and their leaders on Facebook during the 10 days of the parliamentary election campaign in two periods separated by 11 years: 2014 and 2025. The study focuses on three dimensions: communicative ac...