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Open access Sep 2026

Managerial Overconfidence and Perceived Quality Congruence in E-Commerce Platform Systems: Pricing and Operational Mode Selection Under a Dynamic Game Framework

E-commerce platforms involve interactions among platform governance, manufacturer pricing, consumer perception, and managerial cognition. This study examines how platform overconfidence and consumer product-fit perception accuracy affect pricing, profitability, and operational mode selection. Product-fit perception acc...

Bo Xie, Xu-Yang Gao, Qi-Qi Guo et al. · 0 citations

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