Large language models (LLMs) are transforming recommender systems from matching co-occurrence patterns in historical behavior toward reasoning about the intent that drives it. RecGPT-V1 pioneered this paradigm on Taobao by centering user understanding, and RecGPT-V2 scaled it via coordinated multi-agent reasoning; both are deployed in production with consistent gains in user experience and commercial outcomes. However, operating RecGPT at scale reveals three challenges: (1) stateless behavior modeling, where each request reprocesses full user history, wasting computation and discarding prior analysis; (2) a tag-to-item information bottleneck, where natural-language tags form a lossy channel between user understanding and item grounding; and (3) inefficient explicit reasoning, whose lengthy chain-of-thought incurs untenable latency and compute overhead. We present RecGPT-V3, a stateful, hybrid-modal recommender that reasons over natural language for open-world knowledge and Semantic IDs (SIDs) for concrete item grounding. A Memory Hub maintains structured, continually evolving user memory that distills long-horizon behavior into condensed units, cutting user-modeling computation by 55.8%. A Hybrid-modal Foundation Model allows the LLM jointly reason over text tags and SIDs, opening a high-bandwidth channel into the item space. Latent Intent Reasoning internalizes verbose rationales into compact learnable latent tokens that remain decodable into readable explanations, lowering output token cost by 200x. Deployed in Taobao's"Guess What You Like"feed, RecGPT-V3 achieves consistent gains in large-scale online A/B tests: IPV +1.28%, CTR +1.00%, TC +1.97%, GMV +3.97%, while cutting end-to-end serving resource consumption by 52.4%.
Bowen Zheng, Chao Yi, Dian Chen et al.· 0 citations
Generative retrieval enables recommender systems to retrieve items by generating compact item identifiers, but scaling it to industrial scenarios remains challenging due to redundant or colliding token assignments and insufficient integration of heterogeneous item signals. These challenges are particularly critical for next Point-of-Interest (POI) recommendation, where models must represent structured spatial entities, capture sequential mobility patterns, and produce predictions consistent with real user behavior. We propose Gwhere, an end-to-end industrial framework that integrates semantic identifier (SID) generation with LLM-based generative next POI recommendation. Gwhere first learns discriminative POI SIDs through a contrastive residual-quantization tokenizer that aligns textual, visual, spatial, and collaborative signals. Based on these SIDs, Gwhere adapts LLMs to mobility scenarios via continued pretraining on enriched spatio-temporal corpora, supervised fine-tuning, and Exposure-Aware Kahneman-Tversky Optimization (EAKTO), a reinforcement learning objective for behavioral preference alignment. Experiments on public datasets and Amap's large-scale industrial dataset demonstrate the effectiveness of Gwhere. The system has been deployed in Amap's homepage service under high-concurrency and low-latency constraints. Long-term online A/B tests show improvements of 5.83% in P-CTR and 6.20% in U-CTR over the production baseline. The implementation is publicly available at https://github.com/alibaba/SimCIT.
Penglong Zhai, Bowen Zheng, Jie Li et al.· 0 citations