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Author

Brig. Rajesh Gupta

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2026

Enhancing Ethical Standards in Private Sector Banks: A Customer Centric Analysis of Employee Behaviour

This study investigates the role of customer perceptions in enhancing employee ethical behaviour and customer trust in the Indian private sector banks. It proposes a customer-centred framework linking customer perceptions, ethical behaviour of employees and trust of customers. Two hypotheses were considered; ‘Customer...

Brig. Rajesh Gupta, Aparna Soni · 0 citations

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