Author

Brinitha Raji

3 papers indexed here

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Open access Aug 2026

Breaking the green gap: how behavioral economics drives sustainable consumer choices

Purpose: This study investigates how behavioral economics principles influence consumer sustainability choices, with particular emphasis on nudging strategies and the attitude-behavior gap in environmental decision-making. Design/methodology/approach: A qualitative interpretive study employing semi-structured intervie...

S. Iyer, Brinitha Raji · Arts & Humanities Open A... · 0 citations

Open access Aug 2026

Emotional intelligence and leadership effectiveness: a cross-sector study in high-stress work environments

Leadership effectiveness in high-stress environments is a critical determinant of organizational resilience, employee wellbeing, and performance outcomes. Emotional intelligence (EI) has emerged as a key construct in enhancing leadership capabilities, yet sector-specific dynamics and the nuanced application of EI compe...

S. Iyer, Brinitha Raji, D. A et al. · Arts & Humanities Open A... · 0 citations

Review Open access Jul 2026

Circular economy and sustainable business models in the energy sector: a scoping review of digital transformation, AI integration, and sustainability strategies

The convergence of circular economy (CE) principles, digital transformation, and artificial intelligence (AI) is fundamentally reshaping the global energy sector. This paper presents a scoping review of the scholarly literature on circular economy frameworks, sustainable business models, and digital innovation strategi...

Shankar Subramanian Iyer, Brinitha Raji, R. Arora et al. · Eco Cities · 0 citations