Budi Prabowo

Pengaruh Electronic Word-Of-Mouth (E-Wom), Influencer Marketing, dan Price Perception Terhadap Purchase Intention Parfum Hmns di Kota Surabaya

This study aims to determine and analyze the effect of Electronic Word-of-Mouth (E-WOM), Influencer Marketing, and Price Perception on the Purchase Intention of HMNS perfume products in Surabaya City. The local perfume industry is currently growing rapidly through the digital marketing ecosystem, where consumers who ca...