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Open access Sep 2026

Financial Benefits of Cloud Migration in Financial Institutions

This study, titled "Financial Benefits of Cloud Migration in Financial Institutions," explores the economic viability, structural shifts, and operational enhancements of migrating core banking architectures from legacy on-premise servers to cloud infrastructure. Modern banking systems face rising data hosting rates, ph...

Agathamudi Vijay Kumar, V. N. Reddy, B.Vijay · 0 citations
Review Open access Sep 2026

Impact of Artificial Intelligence on Personalized Marketing Campaigns at Flipkart

The impact of Artificial Intelligence on personalized marketing campaigns at Flipkart is examined by analyzing customer perceptions, purchase behaviour, product recommendation effectiveness, customer engagement, satisfaction, and retention, and how AI technologies influence consumer decision-making, increase conversion...

Bokka Bhavana, Pavani Mudem, B.Vijay · 0 citations

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