Author

C. Chavadi

1 paper indexed here

We haven’t gathered this author’s papers yet. Follow them and we’ll fetch their work.

Not the right person? Other researchers publish under this name.

Sep 2026

Social Media Performance as a Strategic Capability: Examining Its Impact on Customer Loyalty, Brand Awareness, and Marketing Performance in Indian E-tail

In this era of the internet, social media performance (SMP) affects the performance of the firm, especially in the e-tail sector. SMP in our study is considered a second-order construct that influences brand awareness (BA), customer loyalty (CL), and marketing performance (MP). The data collected from digital marketing...

P. Pandian, C. Chavadi, Mohan Y. C. et al. · Metamorphosis · 0 citations