Power, Ideology, and Discursive Strategies: A Critical Discourse Analysis of “My Trip to Jumla”
This study examines the vlog of Hirdayendra Bir Bikram Shah “My Trip to Jumla”, analyzing how language, image, and ideology construct royal identity and authority in Nepal’s democracy after the monarchy. The analysis uses both Critical Discourse Analysis (CDA) and Foucault’s theory of power, and Gramscian hegemony to s...