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C. Passante

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Review Open access Sep 2026

Exploring the current and future role of artificial intelligence in pharmaceutical market access: insights from a European survey

Abstract Introduction Artificial Intelligence (AI) is rapidly expanding across the pharmaceutical value chain; however, empirical evidence on its application in Market Access (MA) remains limited. Given the strategic relevance and regulatory complexity of MA, understanding current AI adoption and perception represents...

Stefania Brancone, C. Passante, M. Prada · 0 citations

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