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Sponsored AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI AI AM CLAUDE, A Beginner's Guide: Learn the basics of working with AI

Author

Camelia Kailani

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Review Open access Aug 2026

How AI-Driven Marketing Communication Shapes Consumer Attitudes and Purchase Intentions: Evidence from Social Media Users in Romania

Artificial intelligence has fundamentally altered how brands create, personalize, and deliver communication on social media, raising important questions about how these technological features shape consumer responses. This study investigates how two AI communication features (AI content optimization and AI transparency...

Camelia Kailani, Umit Alniacik, A. Barbu et al. · 0 citations

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