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Author

Carlos Mendes

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Open access Aug 2026

Instagram Sentiment Analysis for Customer Engagement Improvement in SMEs

Small and Medium Enterprises (SMEs) increasingly rely on Instagram as a primary digital marketing channel; however, customer engagement is frequently evaluated through quantitative metrics such as likes and reach, with limited integration of emotional orientation embedded in user-generated content. This study addresses...

Carlos Mendes, A. Silva · 0 citations

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