Caroline J. M. Lucumay

EFFECT OF CUSTOMER RELATIONSHIP MANAGEMENT ON ORGANIZATIONAL CULTURE: A CASE OF NSSF MBEYA REGION

This study aimed to examine the effect of Customer Relationship Management (CRM) on organizational culture at the National Social Security Fund (NSSF) in Mbeya Region. The study was motivated by limited empirical evidence concerning how CRM practices influence shared organizational values, information sharing, trust, t...