Review
Jul 2026
Beyond the prompt: understanding ChatGPT outcomes through the lens of IT identity
Investigating how individuals form a sense of identity around ChatGPT finds that regular interaction with ChatGPT is associated with the development of a distinct IT identity, and the presence of sufficient resources and organizational or contextual support significantly moderates this relationship, shaping user behaviors in meaningful ways.
Sofia Godinho, Tiago Oliveira, Catarina Neves
· Journal of Enterprise Inform... · 0 citations